1. Increased Traffic:
The most commonly known advantage to be seen in SEO is an obvious increased visibility in search engines. SEO works on both local and national scale to dominate your local market or reach customers across the nation. Higher search volume for your optimized phrases is great, and increased traffic is wonderful, but only ifthe people searching and the traffic visiting is converting to sales or referrals. This is a definite way to maximize your business efforts.
SEO will give you results (not immediately but rather quickly) and as soon as you start your SEO efforts, traffic will increase at a steady rate. Using tools to track traffic to your site you can clearly watch as more people visit your site and sales go through the roof.
2. Best Marketing ROI (Return on Investment) :
SEO provides trackable and quantifiable results, regardless of whether you are an ecommerce or non-ecommerce site so there are no qualms when it comes to ROI. SEO agencies are able to track nearly every aspect of their strategy, like increases in rankings, traffic and conversions. This higher conversion rate is just another one of the benefits of SEO that cannot be matched by any other form of marketing. For E-commerce sites, SEO agencies can see which paths users take in order to complete a sale, all the way down to which keyword they used to search for you prior to purchasing. For non-E-commerce sites, you can attribute values to your lead conversions, like a ‘contact us’ form fill-out, and calculate the value of your SEO strategy that way. Is that it offers the greatest Return On Investment (ROI) for your business.
3. Cost Effectiveness:
SEO’s inbound nature helps businesses save money as opposed to outbound strategies like cold-calling. While cold-calling can still be an effective strategy and since SEO also targets users who are actively searching for products and services like yours, the traffic resulting from SEO is more qualified than many other marketing strategies, resulting in cost-savings for companies. The leads generated cost 61% more than leads generated by an inbound strategy like SEO. And since SEO also targets users who are actively searching for products and services like yours, the traffic resulting from SEO is more qualified than many other marketing strategies, resulting in cost-savings for companies.
4. Increased Site Usability:
SEO simultaneously helps to make your website more navigable for users as well. SEO consists of rearranging the site’s architecture and links to make pages within the website easier to find and navigate.
User experience has become more and more important as a ranking factor and should be included in your professional SEO services.
A well optimized site is one that is also easier to use and provides a better user experience.
5. Brand Awareness:
One of the hidden advantages of ranking in the top positions of the SERPs is brand awareness. Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website.
Small businesses that need to build brand awareness (either for local purposes or for expanding nationally) need to invest in SEO and gain top positions for the terms related to their business.